The price is five layers, not one
Most tradespeople quote labour plus a bit for materials and wonder why they're skint. A real price is:
Labour + (Materials + markup) + Overheads-per-job + Contingency + Profit
Miss the middle three and you're working for wages with none of the reward for carrying the risk.
1. Labour
Your day rate is the foundation — what you need to earn, not what the customer wants to pay. If you're not sure of yours, the day-rate calculator works it out from your target income, real billable days and overheads. For a two-day job, labour is simply rate × 2.
2. Materials + markup
Never quote materials at cost — you source, collect, store, warranty and carry the risk. Typical markups: 15–20% on paint and standard timber, 18–25% on plumbing and electrical supply, 20–30% on tiles and flooring. And markup is not margin — a 25% markup is only a 20% margin, a mistake worth its own markup calculator.
3. Overheads
Van, fuel, insurance, tools, phone, accountant, software, workwear — these run whether you're on a job or not. Total them for the year (£15,000–£18,000 is common) and divide by the number of jobs you do. At 50 jobs a year that's ~£330 of overhead that must sit on top of every quote.
4. Contingency
Add 5–10% for the unknowns — hidden rot, undersized pipes, "just one more thing." Unused, it becomes profit; used, it's saved you.
5. Profit
Separate from your wage. Your day rate pays you; profit (aim 10–15% on the whole quote) pays the business for carrying the job.
Worked example: a bathroom refurb
Six days' labour at £300 = £1,800. Materials £1,150 + 20% = £1,380. Overheads £330. Subtotal £3,510. Contingency 7% = £245 → £3,755. Profit 12% = £451. Quote £4,206 ex VAT (£5,047 inc). Build it in seconds with the job-cost calculator.
Fixed price vs day rate
Fixed price for clearly-scoped jobs — you carry the scope-creep risk and it's binding once accepted. Day rate for repair or exploratory work — the customer carries the risk, provided you notify in writing before exceeding the estimate. A common hybrid: a fixed price with "£350/day if the scope changes, agreed in writing."
Common mistakes
- Forgetting overheads — instant £300–£500 short per job.
- Using someone else's day rate — your costs and tax aren't theirs.
- Quoting on the phone — always after seeing the site and costing materials.
- Not raising your rate — UK trades expect ~9–10% increases; if you skipped last year, catch up.
Then send it professionally with the quote builder, and chase it in Get Paid.